Title of Magazine: "Little White Lies." A White Lie is a lie which is trivial or harmless and often told to prevent hurting someone's feelings. This title makes me feel a sort of excitement feeling and pleasure rather than guilt and secrecy which is probably what the magazine was aiming for. 

 

The Publisher of the Magazine: TCOLondon. They are a new breed of media company. The heart of TCOLondon is comprised of two award-winning, global media brands: Little White Lies, the reader's passport to truth and movies, and Huck, the DIY culture bible. Both have a loyal following of urban trendsetters in print, video and online. They also work with great brands. Their writers, artists, filmmakers and photographers craft content marketing, or native advertising, that connects their clients to bigger human stories. The magazine costs £29 for the rest of the year if you subcribe to each release and a single magazine costs £6.00 which is quite expensive compared to other film magazines which cost £3.50.  They often get published monthly. The magazine also has a website: http://lwlies.com/ click on the blue button above to go to it's website. 

 

Target Audience: Various types film goers who look at films at a rather interesting way whether they are into independant low concept films to high concept globally well known hollywood films. Ages from teens to above, since the language and vocab in the written text is very sophisticated, however also witty at the same time.

 

Competition for the magazine: Of course film review magazines like Little White Lies are in competition with more magazines which aim towards mainly hollywood blockbusters which attract mass audiences attention such as: Empire, Total Film, SFX, etc. LWL's cost is very expensive as it costs £3.99 per issue. Total Film, Empire have reviews which usually consist of a rating in the begining (4/5 stars) and then a narrative graph which shows where in the story the tension will rise,etc. Little White Lies does not include those. So LWL may be for audiences who enjoy reading long passage which explore into the film more verbally rather than visually using simple screenshots of the film. 

 

Mode of The Adress for The Magazine: It adresses to the readers as themselves. Talking to you as if you were a friend and revealing viusally enticing artistic imagery which appeals to the audience, in which I beleive is the reason for it's popularity. Presenting artisically desinged film posters, which makes the reader wonder if it were the film's original poster or not.  They feature detail film reviews, lessons and masterclasses, reccomendations, interviews with actors and directors, advertisements on films new and old releasing in cinemas, on Blu Ray or on DVD, of any genre and their educational insight on the film industry and their inspiration in film. Each issue has a theme, and my front covers one was Inside Llewyn Davis which it's theme was concerts and gigging therefore the entirety of the issue was based around that theme which explains the reasons why The Great Lebowski, Grand Budapest as well as Inside Llewn Davis was being advertised as a concert gigging poster. Overall, they adress about the art of film in way people have never seen before in any other magazine.

 

 

Use of Language Techniques: 

 

I have learned that Little White Lies language and techinuqes in their passages, are very cleverly witty in terms of their headlines, titles and opening sentences which immediately engage with the audience. LWL tends to look very formal and very authentic and artistic however in their passages, the style they write is like their talking to you as a friend who understands you, for eg. in their rankings, at the end of the article. In "Anticipation," they put, "Any new Coen Brothers film is an instant must see film," They are humorously and intentionally vague with their recommendations. They assume that Coen Brothers fans will enjoy this film and if newcomers enjoy this film, they will enjoy every single film the Coen Brothers make will satisfy them. Obviously Little White Lies is a fan of The Coen Brothers and each magazine pays tribute to a specific genre of film or auteur. In, "Enjoyment," they put "Surprising, Heartbreaking," tells what to expect from their point view as well as yours. Adds a bit of humour as well which is related to the them of the film. "Play it again, maestros!" It appeals to the audience, they are using emotive appeal and emotion the magazine tries to portray or inflect would be excitement for this film. In their rankings it seem that they are never too afraid to go too informal on their verdicts as they tell you in "In Retrospect" to watch it, "again and again and again and again." What I find clever about their verdicts is that they do not reveal any reasons for their rankings. That's because they want the audience to find the reasons for themselves. 

 

Their use of vocabulary is very strong and captivating as it uses enticing adjectives to describe the mis en scene, editing and codes and conventions of the film and how it is linked to the era of the film. In the headlline/title of the review of Inside Llewyn Davis,"Cold interiors and Warm Interiors... 60's folk singer on the edge of a nervous breakdown." combination of using images and figurative language as well as emotive appeal. Readers can visualise the dark and grey colours the film may contain and the psychological and emotional elements it may contain and will inflect on them. Already the reader feels sympathy for the title character which is being discribed and is already aware of the environment and era our character is in. The writer uses an immediate engaging opening of the review.

 

The writer often use hyperboles as well. Hyperboles are used to express in colourful or over the top language such as the type Little White Lies uses in their reviews. In the of the reveiw they describes Llewyn as a "angel voiced, sailor mouthed anti-hero," which immediatley leaves your head spinning, deciding whether you want to route for this character or not since "sailor mouth" is a term used for spewing profanity, which may link to how horrible he treats others! In which case it could aslo be used as an attack on the anti hero as it makes the reader more likely to agree with their side of the argruement. There's also more of these. In the end the writer concludes by discribing Oscar Isaac performing "live" in "spine tingling close ups," and the the songs are, "gustily played out" and are "soul nourishingly good." The writer uses hyperboles to describe to convince audiences that the film is great enough to go watch it. This is to make dramatic impact on the reader as it praises the performances of Oscar Isaac and the songs and visuals in the film. 

 

Their struture is mainly narrative as it discribes what goes on in the film, where it is taking place, what other characters are in the story, when is it taking place, how is this character going to achieve his/her objective. However the writer also udds emotion to and personal thought to the story to make it more engaging so that despite you know what goes on, you still want to see what happens next. For e.g. "it is upon returning home that something clicks, Llewyn may yet be convinced that he is destined for great things..." or, "the city fits Llewyn like a glove," the writer uses emotive appeal as the writer feels emotionally connected to Llewyn and therefore so are we, so they engage us on his journey towards success as we all do. This shows that the writer is trying to say there is always a Llewyn Davis in all of us. A hopeless hero who tries to make it big but fails, but all that matters is staying true to yourself. "This is a film about sticking to your guns, even if that means alienating those who offer you support." This is when the write uses inclusive language which aims directly at the personally as a member or a group trying to teach us a lesson in life from this story it tells us.

 

The Music Man, (image above) the headline surprisingly labels the Llewyn's actor, Oscar Isaac, as "that guy" which informs the reader how the actor, seemingly has similarities with his character, Llewyn Davis which appeals to logic and reason as they reflect on reality and the brutal harshness of it. This already connects with the reader as an inspiring artist or musician who attempts to make it big through their passion for the arts. This shows that LWL is not afraid to go too informal in order to attract its wide range of readers.  

 

Little White Lies uses dramatic explanation towards their promoted films to already captivate the reader by informing them the elements. The first image above is a headline reading,"The Coens explore the indomitable nature of the American spirit and the harsh disconnect between dreams and reality." In this headline they are using patriotism by using the words, "American spirit." Also I believe this is an emotive appeal because people in general have had dreams that have not been turned into reality sadly. The writer manipulates the readers people's feelings and emotions and expalin how they will be emotionally attached to the film. LWL features the combination of visual and creative aspects of The Coen Brothers and also the social, historical and political topics the film raise awareness of.